I'm a 'full funnel' marketer with a strong grasp on user acquisition, activation, conversion, and retention.
My brand marketing pedigree is complemented by expertise in all facets of digital marketing & best practice growth frameworks, such as ‘Bullseye.’
While I value the importance of developing a strong brand, I'm equally aware that a strong analytical framework is necessary to grow a business.
I have a track record of building winning teams and work best in a fast-paced environment.
some of my expertise
Brand strategy & creative development
Traditional marketing (TV, radio, OOH, print, direct mail)
Digital user acquisition & growth (SEM, SEO, re-targeting, social media, content, affiliates)
Public relations (extensive database of travel & lifestyle media contacts)
Quantitative/qualitative market research
Marketing analytics & reporting
Client service/new biz development