I'm a 'full funnel' marketer with a strong grasp on user acquisition, activation, conversion, and retention.

My brand marketing pedigree is complemented by expertise in all facets of digital marketing & best practice growth frameworks, such as ‘Bullseye.’

While I value the importance of developing a strong brand, I'm equally aware that a strong analytical framework is necessary to grow a business.

I have a track record of building winning teams and work best in a fast-paced environment.

some of my expertise

  • Brand strategy & creative development

  • Traditional marketing (TV, radio, OOH, print, direct mail)

  • Digital user acquisition & growth (SEM, SEO, re-targeting, social media, content, affiliates)

  • CRM/Email/Customer retention

  • Public relations (extensive database of travel & lifestyle media contacts)

  • Quantitative/qualitative market research

  • Marketing analytics & reporting

  • Client service/new biz development

  • UX/Product marketing

See a sample of my work